Podcasting – more than just an audio recording

Do you feel the pressure to keep up when it comes to developing engaging content?

Have you ever run out of ideas to help you promote a course?
Do you want to provide additional advice and guidance by providing more than the mandatory information?
Or maybe you’re looking to reach that ideal client when there otherwise unavailable?

If you have answered yes to any or all of these questions, then may I take a few moments of your time to introduce the power of podcasting.

Podcasts have been around for a while now and have increased in popularity for both regular listeners and those launching their own show. With many professionals using podcasts as a key strategy for creating content, it allows them to build relationships with their audience, whilst providing the opportunity to repurpose and redistribute this one longer-form piece, into many other formats.

For those who are a little unsure of what a podcast is, let me put it simply, it’s like your own pre-recorded radio show, that allows you to demonstrate your knowledge and build trust by providing listeners with value. Unlike traditional radio, podcasts can be listened to at any time or place your audience chooses, resulting in you being able to reach people when they would normally be unavailable.

Maybe you have used audio as an alternative method of delivering information or as an embedded supporting asset within your core content before. But often they are considered as part of a single-asset rather than a stand-alone resource.

A podcast is often considered to be something that you download from Apple, Google or Spotify. But in fact, a podcast is an audio file delivered to listeners via the internet, so yes, you can go big and share this on the traditional podcast distributors, or you can reserve this for those who have access to your website or LMS.

Although you may be thinking, podcasts are simply another piece of content that will take time to develop, alongside all of the other content you create. They can be the key to creating everything you need, based on one recording.

What I am trying to get at is, podcasts don’t need to stay locked away as a single piece of long-form content, when done right they can provide you with a huge amount of bitesize, essential or complementary promotional assets that you can use across social media, your website and other platforms you may use to impart knowledge, build trust with your audience and demonstrate your expertise.

But how would this work?

Good question.

Firstly you need to start with capturing your audio, now this doesn’t have to be an expensive exercise, but using a dedicated microphone helps.

For those on a super tight budget, a pair of smartphone headphones are a great low-cost entry point, this coupled with a quiet recording environment, can produce a surprisingly good quality recording.

Then once you have your recording, you should review and edit your audio to create the best listening experience, helping to keep your audience immersed in the information you are sharing.

Again this doesn’t need to be expensive, software such as Audacity and Garage Band (for Mac users) are fantastic free options to help you get started. But be mindful to use any music and sound effects that you have the rights to use.

Lastly, you need to think about how you are going to share your show. Consider if you want your episodes to be published via Apple, Google, Spotify, and other podcast distributors allowing you to be found by anyone searching for the episode topic you have chosen to focus on, or if you want to create more of an exclusive experience, via an LMS or other private access only platform.

Sharing your longer-form podcast is just the first step, remember we want to make the most from each episode.

By going a step further, we can share key information and make shorter concise content such as use quotes and facts. Allowing us to produce infographics and images. We can provide longer-form content by using the transcript of our recording to produce articles and even supply the voice-over for an animated explainer video, allowing you to appeal to a wider audience and their content consumption habits.

Has this whetted your appetite for creating your own podcast?

If you’re raring to go, then awesome, but if your keen to learn a bit more, sign up to the upcoming webinar delivered by Liam Gardner, which will cover the following in a bit more depth:

• What a podcast is
• How podcasts work
• How to start podcasting
• How can you turn your recording into multiple content assets

Bring any questions you have and Subscribe to Liam’s YouTube channel

About the author:

 Liam Gardner – E-Products manager at Qube Learning – National Training provider in the UK.

Liam has been recording, producing and promoting his own show since 2018, whilst helping others to plan, launch and make the most out of their own shows.