How do you successfully create awareness around a new soft skills course? How do you effectively promote a new change management programme to ensure you get buy-in? How do you build and maintain relationships with your people so you can better support their professional development needs?Effective marketing makes an impact in many ways – it creates engagement, raises brand awareness and generates demand for a service/product. So how can L&D professionals leverage marketing strategies and tactics to better connect with learners, drive interest in professional development and provide workplace training to an engaged audience?
Join Hayley as she demonstrates how you can better promote your learning programmes through effective integrated marketing and communication to achieve results. Hayley kick-starts the practical session with a quick overview of what marketing is, why it is important and how it can be adopted by L&D to help meet training objectives. She then delves into the practical side and shares what a marketing campaign looks like and how to build one from scratch, providing a step-by-step approach for you to apply to your own work.
By the end of the hour, you will have:
a better understanding of what an integrated marketing campaign is and why it’s effective
a good insight into how you can effectively market your service to your people
a step-by-step approach to takeaway and help you create a marketing campaign of your own.
Please come with a learning solution/programme in mind as well as any challenges you’re facing so you can relate what you learn to a real-case scenario; there will be opportunity at the end of the session for Q&A.
Register your place
Hayley Maisey became a self-employed Marketing Consultant in June 2017 having worked client-side in marketing and events roles for over 17 years. She’s held Chartered Marketer status since 2013 and has a degree in e-Communications.
Hayley works with small businesses who have limited resources and need help with their marketing. She’s largely collaborated with learning technology providers and organisations across L&D, including the eLearning Network. Previous employed roles include Marketing Manager at Brightwave Group, e-Communications Manager at The Chartered Institute of Marketing (CIM) and Head of Operations and Events at The Association for Learning Technology (ALT).
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