As you’re kickstarting 2021, now is the perfect time to rethink the strategic role of your L&D team. Depending on your company size and priorities, a strong L&D strategy focuses on the following initiatives:
- Upskilling and reskilling employees
- Creating a continuous learning culture
- Delivering on-demand training
- Building an employer brand
- Driving peer-to-peer learning
But as you know, the challenge facing L&D teams isn’t coming up with new initiatives. Rather, it’s being able to execute and package these initiatives into fresh, exciting, and bite-sized learning experiences that employees will love and care about.
Whether delivered in a physical or virtual setting, making sure your learning experiences are visually engaging will determine how “successful”, “forward thinking”, or “tech-savvy” your team is perceived in the eyes of employees and company leadership.
An Atlassian blog noted it’s likely that 65% of your workforce are visual learners. That’s because our brains are wired for visual information, the Entrepreneur blog found visual information is decoded 60,000 times faster than written text. Written information in the form of PDF manuals, emails, and presentations, fail to provide valuable context or convey important emotions like trust and empathy.
So, instead of relying on text-heavy communication, old-school PowerPoints, and outdated training courses, why not consider a new approach to learning — one that leans on visual communication and engages employees on a deeper level?
At Powtoon, we’ve been helping L&D team leaders and senior managers do just that. We’ve produced this guide full of actionable tips to help your team package every initiative into a visual learning experience that bridges employee skill gaps and brings measurable results to executives.
About Powtoon
Used by 30M+ people worldwide, Powtoon’s all-in-one visual communication platform empowers organisations to transform complex and scattered information into powerful videos and visual content with a professional look and feel.
Powtoon’s rich visual library and collaborative workspace make visual communication enjoyable to create, simple to manage, and quick to distribute. If you’d like to know more about creating animated explainers, whiteboard tutorials, training videos, screen recordings, and more, get in touch!
About the author
Sapir Segal is the Enterprise Product Marketing Manager at Powtoon. Her work is driven by a consistent, unwavering belief in the power of storytelling and how good product narratives help build long-lasting brands that connect with customers.
